New Pro Bono OR Project: CLIC Sargent

CLIC Sargent

Tracking and measuring supporter engagement

Project:

Tracking and measuring supporter engagement to help drive loyalty to CLIC Sargent and their cause.

Project description:

Central to CLIC Sargent's fundraising strategy, One Team, One Target, is a programme to ensure that the supporters engagement with the charity meets their expectations and is consistent across the charity as a whole. As part of this, it is vital that CLIC Sargent are able to track and measure supporter engagement to  gauge the impact of their work and more broadly whether they are deepening relationships and encouraging loyalty to CLIC Sargent and their cause. 

To date, the charity have used simplistic metrics such as number and type of contact points and retention to understand engagement and loyalty respectively. They attempted to measure this in the form of a weighted engagement score, but the broadness of the measure meant they were unable to explain any changes or diagnose issues for specific supporter groups in relation to their time with the charity. Therefore, CLIC Sargent would like to understand what they should pay attention to in terms of the key engagement points that drive loyalty at a level of detail that can inform their thinking regarding what to do next. 

CLIC Sargent record a wealth of data relating to each supporter and their engagement with them on a fundraising database, including all donation types, non-financial actions such as signing petitions or volunteer hours, engagement through opening and clicking through emails and data related to social media activity.
However, they currently do not have the capacity or skill base to draw out the insight on which data sets are the most valuable in respect of this project and which would value the support to do this.  

To help prospective volunteers, here is a link to a case study of a project with the RNLI that had similar objectives: https://www.apteco.com/our-clients/case-studies/rnli-qbase  

Time commitment:  12 days

Location: Mostly remote working, but perhaps three visits to the offices in London (77-85 Fulham Palace Road, London W6 8JA) at the beginning, middle and end of the project. 

If you feel you are able to offer your assistance please complete the application form and return along with your CV to amy.hughes@theorsociety.com by 18th April.

The OR Society fully supports equal opportunities. As such, we welcome applications from the partially sighted or blind, or those with disabilities.

Information about the organisation: 

CLIC Sargent fights tirelessly to stop cancer destroying young lives. The charity provides grants and crucial financial support, social workers and play specialists, free places to stay near to hospitals to keep families together during treatment and gives families the right support to keep going if their child dies. 

For further information about CLIC Sargent please visit https://www.clicsargent.org.uk/ or email Angus.Kerr@clicsargent.org.uk

For further information about the Pro Bono OR scheme, please visit:www.theorsociety.com/Probono  or email ProBonoOR@theorsociety.com