The Old Market Project
Brighton’s Best Kept Secret: The Economic Impact of The Old Market
Project:
Evaluate the economic impact of The Old Market (TOM) independent
arts venue.
Project description:
TOM needs to be able to demonstrate its economic impact in order to:
• Establish the economic impact of TOM on the local area and city of Brighton & Hove.
• Provide data which can be used to attract investment from private individuals, charitable trusts and foundations or businesses.
• Tell better stories in fundraising and communication about the impact TOM.
• Uncover information which will help staff and trustees develop the business plan.
• Understand TOM’s impact on culture and tourism.
A similar study has been carried out for Glyndebourne Opera House
(see https://www.glyndebourne.com/about-us/reports/economic-impact-report/)
It is anticipated that the volunteer will:
1. Have an initial phone call with Lucy Stone, the Development Manager, to gain background information and plan a day at TOM.
2. Spend a day at TOM, meeting with the Programme Manager and representatives from Marketing, Finance, Programmes, Box Office and Bar in order to discover what relevant data is available. It may also be possible to attend a theatre performance. Lucy Stone will be able to schedule the meetings to keep them to one day.
3. Obtain and analyse the available data in order to obtain estimates of: audience spend at TOM, wage expenditure paid to local employees, TOM expenditure with local suppliers, spend by visiting artists, spend on accommodation by visiting artists.
4. Design and carry out an online survey of theatre audiences to investigate their demographics and spend in the area.
5. Summarise the findings in an economic impact report.
Requirements:
The volunteer(s) should have some background in economics. An ideal team to carry out this project would include both an OR analyst and an economist.
Time commitment: 6-8 days over 3-4 months
This project would best suit a team of two or more.
Location: The volunteer would need to spend a day at TOM meeting with all relevant staff and obtaining necessary data. The rest of the project could be carried out remotely.
If you feel you are able to offer your assistance please complete the application form and return along with your CV to amy.hughes@theorsociety.com by 6th December 2019.
The OR Society fully supports equal opportunities. As such, we welcome applications from the partially sighted or blind, or those with disabilities.
Information about the organisation:
The Old Market (TOM) was opened in 2011 by creators of the global percussive phenomenon STOMP to create an independent hub for the arts in their home city and channel some of their success back in to the local arts ecosystem. The festival-like programme at TOM is the cornerstone of their identity. They have over 55,000 people coming through their doors each year to experience the arts and are proud to work with local artists, major cultural festivals, independent promoters and esteemed national arts organisations. The introduction of their Gig for a Gig scheme, they are also proud to support the best emerging talent and nurture their growth so that the arts can thrive for years to come..
For further information about The Old Market, please visit https://www.theoldmarket.com/about-us
For further information about the Pro Bono OR scheme, please visit:www.theorsociety.com/Probono or email ProBonoOR@theorsociety.com
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