Tuesday, 15 March 2016

Knowing your audience - completed #ProBonoOR project with Bloodwise

Bloodwise is the UK's specialist blood cancer charity. Bloodwise contacted Pro Bono O.R. to request support from an analyst who could help them to 'know their audience better'.

Bloodwise’s wealth of data presented an opportunity to improve their knowledge about their supporters; they were to keen to understand how many different groups of supporters they had and what makes these groups different from each other.

Details of the project can be seen in the case study slide below.

The volunteer commented about the project: 
'It was a very fulfilling experience, it gave me a chance to meet a nice bunch of people and contribute to a great cause. Moreover it allow me to experiment with different modelling techniques and it was great to see that the analytics outputs were well received. One important aspect is that the analysis identifies some quick wins which should allow Bloodwise to optimise their fundraising efforts. Bloodwise will also be able to re-use much of the R code for further analysis like an attitudinal segmentation.

To find out more about Pro Bono O.R. please click here

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